Preparing for Instagram's Algorithmic Feed

Today on the blog, we are sharing the best practices to prepare for Instagram's newest update that will affect the feed algorithm. 

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Avoiding Oversimplification of Content

This week's blog title may be a mouth full, but trust me when I say that this topic is an important one! There is a common assumption among business owners that customers cannot understand the complexity of a product or service, therefore they "dumb down" the context of their content. While their will always be a learning curve for customers to understand your company's unique jargon, oversimplifying the content on your website, social media posts, blog, and anything else you publish to the masses is a poor reflection on your business and you.  

Before we go any further, I do want to make note that there is a big difference in oversimplifying content to your customers and being detailed in your communication. Yes, this mean that there is a disconnect between the everyday person and the misunderstood customer, but this is not necessarily a bad thing. Instead of divulging statistics and pushing articles that could be deemed as condescending, smarten your content! This will lead to an appreciation from the qualified, current and prospective customers you want to reach!   

The millennial generation has grown up with more choices (oppose to ultimatums) than previous generations. This generation is educating themselves on products and services they desire or need before spending their hard-earned paycheck. Your goal should be to target your explanations to the right audience and begin treating your customers as business partners! 

Now that you've gotten a hang on this concept of avoiding oversimplified content, you have no accustomed yourself to one of the best, modern marketing tactics: content marketing. 

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
— Content Marketing Institue

For more information on content marketing practices or to have a review of your current marketing campaign, please use the contact form below chat with us today! 

Stop Ignoring Twitter Marketing!

With 3.7 million active users (via Statista), I'm sure you are questioning the title of this week's blog based on this bite-sized social media platform. Trust me when I say that have two very big reasons that are causing my concern of business owners ignoring Twitter: a phenomenal amount of professionals that cross my path do not want to incorporate Twitter into their social media marketing campaign and the alarming number of business owners who do not have an account at all even though they may have a personal, private account. 

In hopes of changing some opinions, I am offering four reasons on how incorporating Twitter into your social media work flow is important for modern marketing and your business. 

1 | Gain New Leads and Customers

Once you have created a solid foundation of substantial, creative tweets, relative to your business on Twitter, you are at the point of gaining new leads and customers. You can start doing this by using the search feature on Twitter to research phrases and hashtags that relate to your industry, business and products/services. Interact with fellow Twitter users who have tweeted those phrases and hashtags to generate more followers and engage by tweeting a personalized 'thank you.'

Remember: When someone follows you it is because they want to hear and learn more about your company. 

2 | Get Customer Feedback

Once your current customers begin to realize that you either joined Twitter or have become more active, the door for feedback and constructive criticism will open. By responding promptly and effectively you are showing your company's strength and confidence. Always remember that all feedback, good or bad, should be handled with grace and with careful consideration of a response.

Tip: Avoid Twitter trolls by sending a practical response that is effective and then private message that user to turn a negative situation into a positive one. 

3 | Spy on Your Competition

Research all of your competition by determining their Twitter handle and take note of their language, hashtags, followers and page descriptions. Pull inspiration from those aspects of their account for your content, but make it ten times stronger! It is important to continuously monitor your competition, including learning from their successful and unsuccessful marketing strategies and engagement.  

4 | Develop Brand Ambassadors 

By enlisting your employees and interns involved in your new Twitter marketing campaign you are creating brand ambassadors. Teasing new product/service launches, using your company's unique hashtag(s) and tweeting company news are just a few ways you can encourage your employees and interns start a conversation. In addition, you can also have loyal customers tweet in your favor as well. While it would be ideal for those customers to tweet organically, you can offer incentives (discounts, coupons, free product/service, etc.) to customers if they tweet a review or use your hashtag! 

TIP: Post pictures with all of your tweets as users are more likely to read content with imagery. 

See where your social media marketing strategies stand by requesting a Social Media Analysis today!