This week's blog title may be a mouth full, but trust me when I say that this topic is an important one! There is a common assumption among business owners that customers cannot understand the complexity of a product or service, therefore they "dumb down" the context of their content. While their will always be a learning curve for customers to understand your company's unique jargon, oversimplifying the content on your website, social media posts, blog, and anything else you publish to the masses is a poor reflection on your business and you.
Before we go any further, I do want to make note that there is a big difference in oversimplifying content to your customers and being detailed in your communication. Yes, this mean that there is a disconnect between the everyday person and the misunderstood customer, but this is not necessarily a bad thing. Instead of divulging statistics and pushing articles that could be deemed as condescending, smarten your content! This will lead to an appreciation from the qualified, current and prospective customers you want to reach!
The millennial generation has grown up with more choices (oppose to ultimatums) than previous generations. This generation is educating themselves on products and services they desire or need before spending their hard-earned paycheck. Your goal should be to target your explanations to the right audience and begin treating your customers as business partners!
Now that you've gotten a hang on this concept of avoiding oversimplified content, you have no accustomed yourself to one of the best, modern marketing tactics: content marketing.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
For more information on content marketing practices or to have a review of your current marketing campaign, please use the contact form below chat with us today!