Posting with Purpose: Free Social Media Printable!

Happy weekend, friends! As this is the sixth (and final!) week of the Posting with Purpose series, I have created a free social media printable just for you! In combination of the strategies outlined over the last five weeks, this printable will help you be accountable when it comes to posting to your social media accounts. 

TIP

Print out the free social media document by accessing it here. Write in the day(s) and time(s) you post to Facebook, Twitter, Pinterest, Instagram and Google+. At the end of the week, make sure that you completed the following final three items on the checklist: 

  1. Respond to all messages and comments. (Interact!)
  2. Shared and liked other posts by your clients, fellow industry partners, media sources, etc. (Engage!)
  3. Use appropriate hashtags related to that specific post, your industry and your company. Remaining consistent with your branding is extra important in this step!

Download the Free Social Media Printable

by clicking here!

Posting with Purpose: Building Your Brand with Social Media

Building and living your personal and business brand is more important than ever! By integrating brand strategies into a social media marketing campaign, you are able to leverage and grow your brand image. From hashtags and engagement to color palettes and posting regularly, I am diving into the best ways to building your brand using social media. Remember: when it comes to branding consistency is key!

Hashtags. This is one of the areas that I really, really harp on with my clients. Using consistent hashtags and creating a unique hashtag for your company allows current and future followers to recognize your brand. This is also a great tactic to share information on a specific product, launch, event or service!

Engagement.  By engaging with your audience you are creating a brand community of loyal followers. Engagement refers to the ways you respond to customer/client inquiries, "liking" and sharing other posts where your company is mentioned and even joining in relevant conversation. 

Color Palettes. If you had a brand board or inspiration board created for your company than I'm sure you have this part covered! In your logo, text and imagery stay consistent with marketing and in every social media post.

Imagery and Filters. This is a big one! When it comes to branding, always refer back to the idea that an image is worth a thousand words. If you post a random image with a filter that is very different from previous posts, your followers will notice and eyebrows will be raised. If you choose to add a filter to an image, be sure to add that same filter to every image after that. 

Posting Regularly. Posting every single day to every platform you use may not be the best way to reach your target audience. Research which platforms are the most valued for your ideal customer/client, and post regularly to those channels. By doing this step you will eventually be placed as an opinion leader in your industry, and gain influence!  

Posting with Purpose: Managing Reviews

Getting social media reviews can be a blessing or curse. However, whether good or bad it is how you handle a review that can make or break the positive social media presence you've worked to hard to achieve. Always remember: never avoid or delete reviews (even if they are horrible!), and post with purpose by crafting a sincere response that brings a human element to your business. 

In today's fifth post in the Posting with Purpose series, I am giving you the steps necessary to manage good and bad reviews. If you are still feeling hesitant on crafting a response to a review after reading this blog, contact me via the form below and let me help you continue posting with purpose!

GOOD REVIEWS

BAD REVIEWS


Posting with Purpose: 4 Ways to Connect Authentically

Being social on social media has never been more important than it is today. While you have the potential to reach thousands, everyone wants to feel like your message is personalized directly to them. The best way to curate this form of content is connecting to your intended audience authentically and build a community around your brand. 

The fifth post in the Posting with Purpose series is all about creating, sharing and interacting. Whether B2B or B2C, by following these four simple steps you will grow your company and social media presence as a well-loved, opinion leader in your industry. 

Tag Others. By tagging individuals, businesses and even larger recourses (with the intent to get featured!) you are identifying them to a particular post. The beauty of tagging: many social media accounts allow you to tag anyone in a photo or post! By tagging others you are giving credit where credit is due, and creating a connection with others. Remember, potential clients and other businesses who would rather work with a someone who is  transparent. 

Share, Share, Share! Here is your chance to become an opinion leader in your field! This step comes in two parts: share other social media posts and share tips. Be sure that you stay in the "safe zone" and only share content relative to your business and/or industry. When it comes to sharing tips, my favorite idea is to reserve a specific day of the week and share a tip that has helped you grow as a small business. This will help your audience as they will look forward to seeing that post each week!

Be Active. The biggest mistake people make when posting to social media is only pushing content, and not interacting. How can you build a community for your brand if you do not interact? It's simple: you can't. "Like" other posts, follow other businesses/industry professionals/national resources, create a dialogue and respond to reviews to increase your own activity. 

Avoid Self Promotion. With this final step, remember the phrase "everything in moderation." Do promote your brand and company culture, but avoid content that is overly promotional and commercial. It is always good to incorporate a brag post on a feature or new product, but do not go overboard by only posting that type of content. 

Be social, be authentic and strike up a conversation by incorporating the above steps in to your social media campaign.